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Mirror, sandblasted text, size 1740 x 1170 mm

Midbaugur og Kringla; Leisure, Administration & Control
Public Art Exhibition in Reykjavik, Iceland

The mirror was made for an advertisement sign in the downtown area of Reykjavik. The word “frelsi” was sandblasted on the mirror; it means freedom in Icelandic. Frelsi is also an Icelandic pre-paid phone card, which is widely advertised in the cityscape by the local Telecom Company Siminn.  Basically this company owns the word. The word “frelsi” in my work is mirrored; it belongs to the idea of the city, but not the city as itself.

“Midbaugur og Kringla; Leisure, Administration & Control” was a collaborative visual art project and exhibition with 11 artist from the 5 nordic countries, which took place in Kringla, the city mall and the downtown of Reykjavik, Iceland, in July 2007.

The aim of the project was to create a meeting where the artist came together and worked directly with two public spaces in the city; the old downtown of Reykjavik and the mall, Kringlan, which has been an integral part of Reykjavik’s landscape since the 1980’s, attracting more than 20.000 visitors (10% of the city’s population) daily.

Supported by Nordic Culture Point